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In an exciting development for AS Roma fans around the world, club announced today that they have signed a €36M ($42M) three-year exclusive product partnering agreement with Zytara Labs.
This new partnership further proves their commitment towards technological advancement and will provide innovative opportunities which can’t be found anywhere else!
According to the Press Release “AS Roma and Zytara Labs will use the DigitalBits blockchain to:
- Create official ASR blockchain based digital assets
- Integrate and accept ASR blockchain based digital assets and XDB as new purchasing methods
- Create digital player cards and digital collectibles (NFTs) capturing current and historical moments in the Club’s near 100-year history in Rome
- Bring AS Roma into the metaverse, enabling fans to interact with the club in blockchain-based shared virtual worlds;
- reward fans in possession of ASR blockchain based digital assets, XDB and any additional digital collectibles by taking advantage of the latest technology to offer unparalleled live experiences – including, but not limited to, matchday activations from inside the stadium
AS Roma has become the first professional football club in world to broadly embrace blockchain technology. The DigitalBits Blockchain will be fully integrated into the organization, providing a seamless experience for both new users and fans alike!
For this reason we are selling special edition jerseys celebrating not only these advancements but also reflecting one of last year’s matches-the friendly against Montecatini which marked José Mourinho’s debut as manager.
News of the partnership between Zytara Labs and AS Roma has certainly caught the imagination of the mainstream football and business media, where outfits like NASDAQ, Coindesk and CXToday have reported on the importance of this deal.
According to Forbes Zylabs and AS Roma “are hoping this partnership will demonstrating how blockchain technology can be leveraged to elevate the connection between sports teams and their community of fans and supporters, on their way to reaching new audiences, allowing the players to elevate their brands further and expand their brand further into the digital world.”
We could not be more excited to have AS Roma officially join the DigitalBits ecosystem. DigitalBits is a blockchain known for its speed, efficiency, and sustainability: traits that mirror the values of our club and will allow us to deepen the engagement with our fans worldwide in numerous ways.
Guido Fienga, CEO of AS Roma
Source: Press Release
