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LaLiga, the first of top 5 world football leagues to sign a major NFT partnership, will expand its international brands and reach news fans who are yet unfamiliar with LaLiga.
The fantasy football platform, Sorare has today announced a partnership with Spain’s LaLiga in order to launch non-fungible tokens (NFT). This will allow all of their players and it creates new revenue streams for clubs via Nft licenses!
According to LaLiga “The partnership represents a major milestone for Sorare as it strikes a deal for the first time with one of the biggest leagues in the world, home to world-class football clubs such as Real Madrid, FC Barcelona, Atlético de Madrid, Villarreal CF, Valencia CF, FC Sevilla and Real Sociedad, among many others.”
At LaLiga we are always looking for innovative ways to offer our fans new and exciting experiences and to broaden the appeal of our competition, the greatest in the world. This partnership with Sorare, the most exciting sports NFT projects today, enables us to reach new audiences globally and gives existing fans additional ways they can get involved with the players and the clubs they love.
Javier Tebas, President of LaLiga
Sorare cards are the next-generation of NFTs, meaning each one is unique and scarce. They’re also publicly verifiable via blockchain! Sorares’ combination with sports cards makes it an offering that has never been seen before in football–and backed by legends like Gerard Piqué (FC Barcelona), Antoine Griezmann & Rio Ferdinand.
News Source: Press Release
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