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In a partnership that will see the launch of $AVL Fan Token on Socios.com, Aston Villa and Chiliz have announced plans to connect fans closer than ever before with their club by implementing blockchain technology into ticketing services for sports events as well other areas such an merchandising operations.
The Chiliz $CHZ blockchain is the perfect place to mint new experiences for Villa supporters across all of society, as they can become part this vibrant digital community on Socios.com by collecting Fan Tokens which will give them access special features like ticket offers and matches aired live or delay broadcasted right at their finger tips!
We are excited to announce this partnership with Socios.com that will allow our global fanbase more opportunities to interact with the club and bring them even closer to the club they love. Socios are leading the way in blockchain in the sports industry, the launch of the $AVL Fan Tokens will give our fans worldwide more opportunities to engage with the club and be a part of our global family.
Nicola Ibbetson, Chief Commercial Officer
But not everybody sees this as a positive move, with the Aston Villa Supporters’ Trust highlighting their concerns about the club’s announced partnership with the blockchain-enabled fan token platform.
Peter Warrilow, AVST chairman, said “I don’t see any major benefit. We don’t see it as appropriate for the football club. It seems to me like an unbalanced relationship, and that Socios are the ones who will ultimately profit from it.”
However, according to Alexandre Dreyfus, CEO of Chiliz and Socios.com, “A very significant proportion of Premier League clubs have now become part of the mission to shift passive fans into active participants on Socios.com. We are on the verge of an exciting new era of greatly enhanced fan engagement for topflight clubs in England and I can’t wait to get started.”
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