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Cryptocurrency exchange and NFT sponsor, Crypto.Com becomes the official cryptocurrency of 2021 Copa Italia.
For the first time in football history, a league is partnering with cryptocurrency platform to release special NFTs commemorate their historic final.
To commemorate the first time Atalanta and Juventus meet at the Coppa Italia Final, a special NFT collection will be made available including an officially licensed replica of their trophy as well as other items like match highlights that fans can access after downloading one episode on either platform.
We are extremely proud to announce this prestigious partnership with Crypto.com, a leading company in the world of cryptocurrencies and NFTs. We are the first football league in the world to sign an agreement in this new market which is extremely innovative and relevant not only for sports fans, where other world-class leagues such as the NBA have been operating in recent months.
Luigi De Siervo, CEO of Lega Serie A
“We are proud to collaborate with an exceptional partner such as Lega Serie A, the latest in an exciting roadmap of sports partnerships we’ll soon be announcing” said Kris Marszalek, co-founder and CEO of Crypto.com. “It’s a unique opportunity to support the world’s most popular sport during the historic match between Atalanta and Juventus, surely to be watched by football fans worldwide. Through our partnership, we will bring together the best of blockchain technology and football by co-creating NFTs sure to become instant classics and highly coveted collectibles.”
News Source: Press Release
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