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LaLiga has secured its first official partner in the cryptocurrency and blockchain sector through an agreement with GCOX, which will be providing branded merchandise at retail stores across Asia as well other specialized services such that sponsorships may flourish even more than before.
The two organisations announced a new partnership at an event for media and fans. The details of the agreement were revealed by GCOX, which dubs it ‘Money Can’t Buy Experiences’ because they offer exclusive products services like social content or live football experiences in addition to other things not available anywhere else!
GCOX is building a platform that will connect celebrities with their fans by allowing them to buy and trade tokens for bitcoin or other personalised experiences.
The utility of this new token economy not only supports the entertainment industry but also provides an opportunity at promoting brands through its unique features such as exchanging different types/collections within one underlying asset class (inclusive).
Founded in 1984, LaLiga has been a professional sports organization that leads the market with 2.7 billion people globally and 180 countries covered by their reach across all five continents!
This partnership represents a significant step in terms of our strategy in Asia. We’re looking to roll out a long-term plan that not only allows the LaLiga brand to grow in this market but one that also promotes the development of the national game and provides spaces where fans are able to get a sense of the passion that surrounds the competition at close quarters
Ivan Codina, LaLiga’s MD – SEA, Japan, South Korea, Australia
News Source: Press Release
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Information is provided for educational purposes only and isn't investment advice. This article does not provide a recommendation to buy or sell any digital asset, nor is it an endorsement of particular coins/tokens by the author(s).
