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UEFA is inviting proposals for the 2021-24 UEFA Champions League seasons and is actively seeking partnerships in four areas:
- Cryptocurrency/NFT platforms or exchanges
- Cryptocurrency/NFT providers
- Fan tokens
- Other blockchain-based products
According to UEFA “Proposals for product rights can be for one or a number of the categories listed. Product licensing rights are available on a global basis and may be combined with a local market sponsorship package , with sponsorship rights focussing on the United States and/or China and a number of surrounding markets (namely Hong Kong, Macau, Taiwan, Singapore and Thailand).”
This new marketing initiative has been launched after Uefa announced in September that their partnership with Topps, a company that creates trading cards and stickers for sports enthusiasts across Europe, will lead to the creation of non-fungible tokens (NFTs) within UEFAs club competitions!
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Information is provided for educational purposes only and isn't investment advice. This article does not provide a recommendation to buy or sell any digital asset, nor is it an endorsement of particular coins/tokens by the author(s).
